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Impulse Trading Co.

You grow. We grow.

Here at Impulse Trading Company, we specialize in the supply and retail of structural marine lumber and plywood, import and domestic hardwood lumber, as well as other panel products, composites, and sheet veneer. Partnered with our sister company Veneer Technologies, we proudly stand as one of Eastern North Carolina’s largest service-based distribution facilities, carrying a comprehensive selection of inventory to ensure optimum customer satisfaction. 
With years of industry experience, our team strives to uphold quality assurance from beginning to end in our pursuit of excellence.  Our strong core values influence how we do business, and assure each customer gets the personalized experience they deserve. We strive for integrity, devotion, and safety, and look forward to providing a high-quality standard, every time.

Meet the Team

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Sales Manager | Jack King

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Staff | Wesley Hupp

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Staff | Michael Hardy

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General Manager
Lukas Weygoldt

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Social Media Manager
Alyx Goodwin

Impulse Trading: a Timeline







Impulse Trading Company

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In the early 1950’s, entrepreneur Karl Heinz Möhring founded his first veneer mill in Lemgo, Germany, establishing what would later become the Möhring Group. With a keen eye for wood and a great passion for business, it didn’t take long for Mr. Möhring to expand internationally. Enticed with North American markets, his first venture overseas became known as the Maple Leaf Veneer Co. in Canada, followed closely by the Atlantic Veneer Co. in Beaufort, North Carolina. Within the next 10 years, AVC became the largest veneer manufacturer in the United States.

Come Find Us

We are open to the public! 

Feel free to swing by for a visit anytime. 

Mon - Fri from 8:00am until 4:30pm.

We are also open Saturdays from 8:00am until 12:00pm

2006 Johnson Street

Newport, North Carolina 28570

(252) 223 - 8040

Our Sustainability Promise

At Impulse Trading we hold a strong commitment to the preservation and protection of the forests.  We understand that environmental sustainability affects every stage of the supply chain, and take our responsibility to protect our colleagues, our customers, and the environment very seriously.  We believe in promoting the Forest Stewardship Council, and ensuring that the environment is respected by following strict guidelines put into place by our company.  

Our wood sources are controlled to exclude any product illegally harvested, as well as product harvested where conservation values are threatened by management activities.  We refuse to purchase wood harvested in forests being converted for non-forest use, and also from forests in which genetically modified trees are planted.

It is by this philosophy that we seek success for our company, customers, and our community. Our goal is to build trust between ourselves and you, the valuable customer that depends on our product.


Our Clients

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